Bio
Iracema grew up in Brazil and started her career in fashion design as the assistant to Alexandre Herchcovitch in São Paulo. Parallel to her work in fashion she founded the music group CSS, with whom she did several tours around the world between 2006 and 2008. CSS encapsulated the energy of São Paulo art and night scene on the 2000’s, and it found a large audience in the internet.
In 2008 she moved to Paris and graduated at the IFM - Institut Français de la Mode. She started working as a textile and print designer, collaborating with prestigious fashion houses in Paris, and lauching her own brand of limited edition scarves HEART HEART HEART. Also notably she worked as the head of textile design at Kenzo on its successful revival moment. In 2015 she launched her studio, with the intent of combining her deep knowledge of the fashion market and product storytelling to the nascent possibilities of 3D CG design and Augmented Reality. Over the recent years her studio developed scarf and ready to wear print collections, VR and AR experiences, and successful digital campaigns for leading brands worldwide.