__
Iracema Trevisan is a Creative Director and Designer based in Paris. She has a multidisciplinary work with focus on two areas:
- TEXTILE DESIGN for fashion, scarves and womens wear
-CREATIVE DIRECTION for animations, augmented and virtual reality.
Her work combines technology to a uniquely strong fashion and product storytelling sensibility, sharpened through years working alongside luxury brands.
The Studio:
We develop design projects for fashion, homeware, sportswear and beauty brands, among them:
- Research, design and consulting for prints and textile design, with a focus on scarves.
-Creative Direction and production of animations for campaigns and digital content. We make fully digital 3D animations or digital green screen footage.
- Augmented and Virtual Reality: conception, design and development of imersive experiences, and semi-digital AR activations.
Our clients include Saint Laurent, Birkenstock, Nike, Fila, Kate Spade among others.
__
︎
iracema@hey.comIllustrations for Nike SS20 collection
Bio
Iracema grew up in Brazil and started her career in fashion design as the assistant to Alexandre Herchcovitch in São Paulo. Parallel to her work in fashion she founded the music group CSS, with whom she did several tours around the world between 2006 and 2008. CSS encapsulated the energy of São Paulo art and night scene on the 2000’s, and it found a large audience in the internet.
In 2008 she moved to Paris and graduated at the IFM - Institut Français de la Mode. She started working as a textile and print designer, collaborating with prestigious fashion houses in Paris, and lauching her own brand of limited edition scarves HEART HEART HEART. Also notably she worked as the head of textile design at Kenzo on its successful revival moment. In 2015 she launched her studio, with the intent of combining her deep knowledge of the fashion market and product storytelling to the nascent possibilities of 3D CG design and Augmented Reality. Over the recent years her studio developed scarf and ready to wear print collections, VR and AR experiences, and successful digital campaigns for leading brands worldwide.